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The Truth About Activewear Fabrics in India: Marketing Myths vs. Real Innovation
Introduction: Fabric Buzzwords vs. Real Innovation Indian activewear brands are flooding the market with catchy fabric names—but how much innovation lies beneath? From “buttery-soft” claims to adap...
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Lets Talk Fabrics
Why Softretch® Just Feels Better | Premium Activewear by RYZ
Softretch® is our premium activewear fabric: a polyamide/nylon blend from the same elite mill as the global leader, dual-brushed inside and out and QC’d batch-wise for cloud-soft comfort, breathabl...
The Truth About Activewear Fabrics in India: Marketing Myths vs. Real Innovation
Introduction: Fabric Buzzwords vs. Real Innovation Indian activewear brands are flooding the market with catchy fabric names—but how much innovation lies beneath? From “buttery-soft” claims to adap...
जब आरामदायक और कार्यात्मक कपड़ों की बात आती है, तो आपके द्वारा चुना गया कपड़ा सभी अंतर ला सकता है।
RYZ - The Concept
Who Is RYZ Designed For? A New Definition of Active Fashion
Confidence-first active fashion designed for women who value strength, elegance, and ease. RYZ blends subtle shaping, timeless colours, and next-gen performance—optimised for life, not just workouts.
Does the Unboxing Experience Really Matter?
Does the unboxing experience really matter?This article explores what consumer research says about unboxing, why minimalist and reusable packaging builds trust, and how thoughtful design can reduce...
Why Activewear Tears or Wears Out Fast ?
Ever wondered why your leggings lose shape, tear at the thighs, or wear out far too soon? This guide breaks down the real reasons — fabric GSM, stretch recovery, fibre quality, and stitching — and ...
