Active Fashion · Gen Z Trends
Why Gen Z Demands Fashion + Function in Activewear | The RYZ® Revolution
For Gen Z women in India, activewear is everyday wear—an expression of identity that must deliver functional fashion: performance, comfort, and premium style in one. RYZ® answers this with its Softretch® collection—designed to move from gym to street without missing a beat.
The Gen Z Mindset: Comfort Meets Culture
Gen Z demands multifunctional activewear—pieces that breathe during workouts and look elevated at coffee runs. They value premium activewear that lasts longer, feels softer, and supports movement all day. That’s the RYZ® promise: feel good, look good, last long.
Where Fashion Meets Function: The RYZ® Softretch® Trio
Original Softretch® Aerocross Bra (Removable Padding)
A sculpted cross-back sports bra with removable pads for customizable coverage. Crafted in Softretch® for cloud-soft comfort, breathable support, and all-day wearability.
- 4-way stretch · quick-dry · odour-control
- Feather-light feel with premium hold
- Pairs seamlessly under jackets or solo
Swoosh Padded Cross-Back Wrap Tank (In-Built Sports Bra)
The tank that works overtime: in-built sports bra for bounce-free support, sculpted wrap-front silhouette, and Softretch® comfort for studio-to-street style.
- Breathable weave · quick-dry performance
- Elegant wrap front + cross-back detailing
- Holds shape, resists fading
Softretch® Breeze Pants with Pockets
Relaxed, refined, ridiculously comfortable. Lightweight high-waist pants with deep pockets and the signature Softretch® drape—ideal for travel, studio, and slow Sundays.
- Airy fall · 4-way stretch · silky hand-feel
- Breathable comfort for long days
- Pairs with Aerocross Bra or Swoosh Tank
The Softretch® Advantage
At the core of RYZ® is Softretch® fabric—a dual-brushed 82% Polyamide / 18% Spandex blend engineered for 4-way stretch, breathable comfort, fade-proof color, and odour control. Sourced from the same mills as global leaders and proudly designed for India, Softretch® sets the standard for premium activewear.
Studio to Street Versatility
Gen Z doesn’t have time to switch outfits. The Aerocross Bra, Swoosh Wrap Tank, and Breeze Pants deliver gym-to-street style: breathable for workouts, polished for brunch, and comfortable enough for all-day wear.
Explore more Softretch® active fashion for women—designed to rise with you.
FAQ: Sizing, Support & Care
How supportive are the Aerocross Bra and Swoosh Wrap Tank?
Both offer secure, everyday support. The Aerocross features removable pads for customizable coverage. The Swoosh includes an in-built sports bra for bounce-free comfort during light-to-moderate workouts and yoga.
What makes Softretch® different from regular blends?
Dual-brushed softness, breathable weave, 4-way stretch, and fade-resistant color—designed for premium comfort and long-term durability. It’s the benchmark for premium activewear in India.
Care instructions for Softretch®
Machine wash cold with similar colours. Do not bleach. Line dry in shade. Iron low if needed. Avoid tumble drying and fabric softeners to preserve stretch, shape, and colour depth.
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